Asked by: Denise Campbell

Social media

1. Convert your podcast into a YouTube video. …
2. Cut that YouTube video into clips. …
3. Customize posts to each social media channel. …
4. Tease episodes with audiograms. …
5. Record a tagline with your guest. …
6. Add value on social media. …
7. Run giveaways on social media.

How do I promote my podcast on the market?

Podcast Promotion: 13 Marketing Tactics To Get More Podcast Listeners

1. Ask People To Subscribe. …
2. Submit To Podcast Directories. …
3. Leverage Existing Assets. …
4. Share Reviews & Testimonials. …
5. Create A Website. …
6. Apple Smart Banner. …
7. Create An Email List. …
8. Be A Guest On Other Shows.

How do I market my podcast 2021?

Submit to Podcast Directories

Another quick and easy way to market your podcast is by adding it to podcast directories and aggregators. There are several podcast directories and aggregators to choose from: Google Play. Apple Podcasts.

How do I make my podcast go viral?

In Summary

1. Become an early mover in a niche.
2. Release frequent content.
3. Use all distribution networks.
4. Create a separate website that captures leads and makes the podcasts available.
5. Grow your mailing lists.
6. Interview guests and send them links to their episodes.
7. Send guests links to their episodes.

How do I get an audience for my podcast?

Connect with your listeners.

1. Create a website for your podcast.
2. Build an email list and send out regular newsletters.
3. Post about every new episode on your personal handles.
4. Use relevant hashtags.
5. Reply to comments.
6. Post in relevant Facebook and Reddit groups.
7. Reach out to another show to cross-promote with them.

Do podcasts make money?

Do podcasts make money? Of course they do! Big names are getting large amounts of listeners and large amounts of ad revenue in return. According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25.

How long does it take a podcast to grow?

How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it’s a small amount. Slow and steady growth is a good thing in the podcasting space.

How can I promote my podcast for free?

Share your podcast on social media

Don’t just make a post promoting your latest episode with a link. Use one of your episodes (it doesn’t even have to be the most recent one) as a jumping-off point for a conversation on your Facebook page or Twitter. Focus on engagement and discussions with fans of your podcast.

What is a good number of podcast downloads?

more than 26 downloads, you’re in the top 50% of podcasts. more than 72 downloads, you’re in the top 25% of podcasts. more than 231 downloads, you’re in the top 10% of podcasts. more than 539 downloads, you’re in the top 5% of podcasts.

How do I promote my podcast on Spotify?

Build your followers

1. Share your podcast on social media.
2. Embed a Spotify player on your website.
3. Create and share playlists with your podcast episodes in them. Note: It’s only possible to do this on the Spotify mobile app.
4. Add links to your episode description.
5. Got music on Spotify?

Why is my podcast not growing?

So if your show isn’t growing, look first to the premise, because it’s the first interaction your audience will have with your podcast. If it’s too vague or undifferentiated (i.e., “a show about [industry]”), you can’t expect listeners to select it.

Where can I advertise my podcast?

Best Places to Promote Your Podcast

1. Social Media. Good ol’ social media is full of possibilities when it comes to promoting your podcast. …
2. Other Podcasts. Other podcasts are another great place to advertise your podcast. …
3. Podcast Communities. …
4. Google Ads. …
5. Email Lists. …
6. Online Niches. …
7. Blogs. …
8. Print Publications.

How do I grow my podcast organically?

9 Step Strategy to Grow Podcast Organically in 2022

1. Publish new episodes frequently and regularly.
2. Grow a podcast through calls to action (CTAs)
3. Cross-promote episodes for more downloads.
4. Publish your show in all possible podcasting directories.
5. Get discovered in Google.
6. Build a mailing list with a free content.

How long should podcasts be?

The length of your podcast also depends on your subject, industry or genre. It could be that around 15-20 minutes perfect for your listeners. But maybe your specific audience wants more in-depth, exploratory information; in which case, 45-90 minutes would provide more value.

How do I promote my podcast on social media?

How to promote a podcast on social media: 9 hacks

1. Find your audience and choose your platforms wisely. …
2. Use hashtags. …
3. Use pull quotes to create images. …
4. Use sound bites. …
5. Create video. …
6. Use social media to build your community. …
7. Leverage social media to connect with influencers. …
8. Promote your old episodes.

How do I promote my podcast on Instagram?

6 Simple Tricks to Promote Your Podcast on Instagram

1. Use Instagram Stories. …
2. Insert your episode link in your Instagram bio. …
3. Announce your guests on your podcast. …
4. Create your own podcast’s hashtag. …
5. Create a video using Anchor.fm. …
6. Repurpose content from audio to video.

How do podcasts get Instagram followers?

Teach your followers how to share the show. Get a lot of people to post pictures of them listening to your podcast and then retweet and repost that like crazy. Go nuts when someone posts it. The more people that see how excited you are when someone is showing they are a fan, the more fans will show you they are fans.

How do you announce a podcast?

Here’s a quick recap:

1. Build an email list or outreach list before your podcast launches. …
2. Record 3-5 podcast episodes before you launch.
3. Pick a launch date. …
4. Create assets like images, clips, and shareable quotes.
5. Launch day!
6. Message your list to ask them to listen and review.
7. Keep publishing new episodes consistently.